Partner with BusinessLead.ai

We build AI Leads: AI built to be business leaders, grounded in published standards and working under the client's control. We work with partners who take that work into the world. If you have relationships we do not, or skills we do not, there is probably a way to work together.

There are four shapes a partnership can take. Most partners are a mix of more than one, and that is fine.

Refer clients to us

You know an organization that would benefit from an AI Lead, and you make the introduction. We handle the work; you earn a share for opening the door. Good fit for consultants, advisors, and industry contacts who would rather refer than deliver.

Resell inside your practice

You deliver our AI Leads to your own clients as part of your consulting, change, or innovation work. The client subscribes through us, so you carry no license cost and no billing risk; the services you wrap around the platform are yours to keep in full.

Train and certify your team

You put your people through the credentials that sit behind the Leads: the IOCMI Master Change Coach for organizational change, or the ICO coaching credentials for innovation. Certified people are how a practice delivers our methodology to a real standard.

Co-develop with us

You bring capability, content, or an AI asset to the table, and we build something together. For standards bodies, research groups, methodology authors, and technology partners with a strategic reason to work with us.

How the commercial side works

The client contracts with BusinessLead.ai directly. You never buy or resell licenses and you never owe us money; your commission is paid on the client's subscription, starting with their first paid invoice. Your own services stay entirely yours.

Every commercial term lives in one standard program that is the same for every partner. There are no private side deals, so no partner is quietly on better terms than you. You will also work through a short development program in your partner portal, so you can speak to every Lead with confidence before you sell it.

Start the conversation

The next step is a short set of questions so we can route the conversation to the right shape, followed by a 30-minute call with Paul Wilson, who handles partnership conversations personally at this stage. Create a free account to begin.